Success on the Internet does not always start with search engines, but they can be used as a perfect tool in conjunction with your marketing strategies.

If you're not getting the sales from your website you expected then you need to know where the website is failing. There can be a few reasons for this

(1) No one knows what you are offering
(2) No one is looking for what you are offering
(3) your web site isn't optomised correctly
(4) Keywords that are relevent to your business are not being picked up

If people can't find your site with a search engine, then you need to rely on other marketing methods.

Forget trying tricks with search engines and focus on building a quality web site. Using methods not readily accepted by search engines will have more effect in getting you banned. Having the correct content, keywords and description for your main business services are the key to good website promotion.