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Interactive CD-Roms can hold a variety of media and a massive amount of information. For example, 250,000 pages of text will fit on a single CD. Consider the possibilities: products, video clips, virtual video tours of buildings can all be integrated on a CD-Rom with a leading edge interface that puts the viewer in control. CD-Roms can be pressed into a business card size disc or into the shape of a corporate logo, (Dependant on the amount of video data) both play on standard desktop CD-Rom drives. Interactive CD-Roms are fast becoming the new proactive marketing tool of the new millennium. When first introduced in the mid 1990's, the CD ROM Drive and the content developed for it seemed to be limited to high end game development, content developers (i.e. encyclopedias and stock images for rent or purchase) and software delivery. The Internet phenomenon became the media delivery mechanism of choice. Despite its severe bandwidth limitations, the ubiquitous nature and extreme growth of the internet overwhelmed the advertising market for CD-Roms.
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